That's not a targeting problem. It's a psychology problem.
Age, gender, and a postcode never bought anything — a person did. The Buyer Decode builds your growth around how your buyer actually thinks.
The ad aimed at what they already think and want — not at an age bracket.
That feeling is the whole game. Here's what it looks like — three ads we've made, each built on a different principle we bring to a partner's work. Press play. Built by the same engine you'd be hiring.
These are ads we've made. The same team, the same standard, and the same buyer psychology go into every partner's work — built for your business, your buyer, and your goal.
Your competitors are targeting a demographic. You'll be targeting a person.
Same product. Same market. A completely different message — because one is aimed at an age, and the other at a mind that decides.
"Danny and the ZeroIn team didn't just hand me a folder of assets, they built Verithrive an actual marketing engine."
"Audience research, positioning, ad creative, lead magnets, even fully scripted films, all landed fast and always with sharper thinking than I'd asked for. What used to live in scattered ideas is now a real system I can put demand through."
Katie Fiddaman · Founder, Verithrive
Imagine staying where you are for another year — versus what it feels like to have this handled. The gap is the whole point.
Everything we build exists to move one of these for you. The asset is the means; the change is the point.
No more pouring budget into a message and finding out later it was the wrong one.
The thing that makes people stop isn't volume or hype — it's creative that looks like nothing else in the feed.
Traffic that doesn't convert is just expensive noise. The gap is usually the offer and the path, not the spend.
Most brands market to a guess. The ones that win name the exact fear the buyer won't say out loud.
Strategy, video, sound, and copy almost never live in one person — so the solo version always ships half-finished.
Search behaviour is moving from Google to AI. Most businesses haven't adjusted — that's the opening.
The same person who runs the buyer diagnosis sets the creative brief and owns every output. There is no junior floor to hand you to — no account team, no switch after the pitch. You'll never meet a salesperson here, because we don't have one. Media buying is run in-house by a Meta Certified Media Buying Professional.
Our videos don't look AI-made. They look premium — and they perform — because every creative choice is decided by marketing strategy and real audience psychology first. The AI is the tool we build with, not the idea. That's the difference between a video people scroll past and one they can't.
Built responsibly: findings verified before anything circulates. Every strategy call, brief, and output review is senior-led — AI accelerates production; it does not write the brief or make the judgment calls.
It's the difference between a list of tactics you could run yourself and a campaign engineered from a truth about your buyer you didn't have. The deliverables are easy to name. The judgment behind them is what you're partnering for.
Most done-for-you work ends the same way: a polished deck lands in your inbox, and you're left to figure out the rest. We work the opposite way — you're guided through all of it, by real people you can actually reach.
We take one or two partners at a time, so we're honest up front about who this serves — and who it doesn't.
Here's what work of this caliber typically costs through traditional channels. As a partner, you access all of it as one team.
The audience intelligence and positioning agencies scope as a standalone project.
Concept, direction, sound and edit at a production standard built to perform.
High-value lead assets and funnel build, shaped by deep research into your buyer and competitors.
A team actively running and optimizing your campaigns over a full year.
Past engagements have run $8,000–$20,000+ depending on scope and stage — yours is scoped on the call, once.
The number moves with three things — what phases you're running, how many asset classes the build covers, and quarter length. Media spend sits outside the engagement. You hear it on the call, after the diagnosis is scoped. Nobody gets surprised by it.
Across one quarter, a $5,000–$12,000 monthly retainer runs $15,000–$36,000. Here, that quarter is one scoped engagement — a retainer is ongoing capacity; a scoped engagement delivers defined work you own at the end. The quarter comparison shows the cost window, not equivalent scope.
The way people find businesses is changing fast — fewer are searching on Google, more are asking AI. The brands that position for that shift now will own it. We don't just use AI to make creative; we understand how to put your business in front of buyers in the place they're actually looking.
These are the shapes an engagement takes, not a menu. Every offer is built case by case: after your call, you receive one specific package with its exact scope, depth, and price, designed for your business.
Diagnosis with solutions built in.
The diagnostic Sprint runs two weeks, with three touchpoints: kickoff, a mid-Sprint preview of one verified finding, and the findings call.
Where every engagement starts.
The Sprint's findings, constructed into assets and solutions.
One engagement, one price, the machine constructed.
Everything built, then implemented, operated, and improved by us.
The whole engine, running, with our hands on it. Initial term is the Launch Quarter, then one-time quarter blocks.
Stop selling to a demographic. Start selling to a person.
Picture a few months from now: the guessing is behind you, a team you trust is running the work, and you're finally watching it land the way you always believed it could — or you're exactly where you are today. The difference is one conversation.
Apply for a partner slotWe onboard one or two partners at a time, so each gets the team's full attention. That's a real limit — when the slots are taken, the queue is how you hold a place.
One or two partners at a time means your engagement never competes for the team's focus.
We take on work we know we can make undeniable — so we're honest about fit before anyone commits.
Your engagement is scoped after the call: one specific package — its scope and price written down and yours to review before anything starts.
We review personally within two business days.
You get an invitation or an honest decline with the reason.
If invited: one 45-minute working call.
The review means the call is diagnostic from minute one — we've already looked at your situation before you arrive.
Prefer email? [email protected]
Rewatch the work Applying isn't a commitment — it's the start of a conversation. And if the answer is no, that's a fine answer.